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Tiger Woods

Borrowing celebrity spotlight

DUMPED – Brands after a celebrity endorsement breakup

If it all goes wrong the process of dropping a personality can give the brand a morale backbone that would not otherwise be visible, say brand experts.

November 1, 2012 2:50
 
Mistakes-to-Avoid-When-Building-a-Brand

The big brand comeback

What goes into resurrecting a brand after a major blunder? Here’s how global brands made their comeback from massive disasters in public.

June 27, 2012 1:00
 
The Six Degrees of… Robert Rock

The Six Degrees of… Robert Rock

How is the new golf champion, Robert Rock, connected with two of GQ’s best dressed men and an Aussie triple threat actress? Check out this new champion’s six degrees.

January 31, 2012 6:02
 
Rock beats Woods in Abu Dhabi Golf tourney

Rock beats Woods in Abu Dhabi Golf tourney

Britain's Robert Rock won his head-to-head duel with a ragged Tiger Woods to lift the Abu Dhabi Championship title on Sunday after the former world number one produced his worst performance of the week.

January 29, 2012 4:01
 
Wisecracking Woods and McIlroy look like best buddies

Wisecracking Woods and McIlroy look like best buddies

Tiger Woods and Rory McIlroy provided a taste of what might be to come in 2012 and beyond as the two rivals teased and wisecracked their way round the Abu Dhabi Golf Club on Saturday.

January 29, 2012 10:55
 

ADTA to promote ‘Golf in Abu Dhabi’

With Tiger Woods committing to an appearance in Aby Dhabi’s premier golf tournament next year, the Abu Dhabi Tourism Authority (ADTA) is running the ‘Golf in Abu Dhabi’ umbrella marketing initiative.

December 20, 2011 10:55
 

Tiger “will add spice” to Abu Dhabi event, says Kaymer

Martin Kaymer is excited at the prospect of taking on former world number one Tiger Woods at next month's Abu Dhabi Championship, the German said on Saturday.

December 10, 2011 4:24
 
In Pictures: Athlete’s Product Endorsement

In Pictures: Athlete’s Product Endorsement

There is a whole lot of money in the world of sports off the field—Kipp takes a quick look at some of the most successful product-endorsing-money-minting athletes of our days.

June 15, 2011 3:40
 
The Six Degrees of Amitabh Bachan

The Six Degrees of Amitabh Bachan

The Big B may be in Dubai for two film awards ceremonies on the same night, but how can we connect him to a French celebrity Chef through UAE royalty?

December 16, 2010 2:48
 
Tiger Woods course – down but not out

Tiger Woods course – down but not out

A UK paper seems ready to write-off the infamous golfer’s Dubai project, but like so much in Dubai, it ain’t over til it’s over.

November 28, 2010 12:53
 
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