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toy story 3

Pixar versus Dreamworks

Pixar versus Dreamworks

This summer saw two animation powerhouses premiere the final installments of their biggest blockbusters. As Toy Story 3 and Shrek 4 play at the cinema, we put the businesses head to head.

August 3, 2010 4:01
 
Marketing mission impossible

Marketing mission impossible

You can promote it all you want, Cruise and Diaz, but if the product’s no good, people won’t buy. What’s more, they’ll hate you for trying.

July 25, 2010 4:20
 
Lights, camera… and a slice of the action

Lights, camera… and a slice of the action

A new exchange in the US offers a way to make money based on the success of movies. Kipp likes the idea, but can’t count on the movie-going public.

June 22, 2010 1:36