With a reputation for power brands and great marketing, the $400m soft drinks company has big plans - including real estate and African beach resorts.
May 6, 2008 3:15 by kippreport
The company has what it calls its ’555′ strategy – generate $500 million in revenue with five brands in five years (from 2004- to 2009). Aujan announced a growth of 24 percent in the GCC between Jan-March this year. It also announced a sustainable growth of 41 percent revenue and 24 percent volume versus 2007. According to reports, the company produces more than 300 million liters of soft drinks every year.