The global skin-care brand with the famous Blue Tin cream, Nivea has been around for nearly 100 years. New product is keeping it youthful.
July 15, 2008 11:21 by kippreport
The first Nivea product was made in 1911 by Oscar Troplowitz of the Beiersdorf company. He used ‘Eucerit’, a water-in-oil emulsifier made for the medical field, as the base for a new kind of cosmetic cream. Troplowitz called his cream ‘Nivea’, derived from the Latin words niveus /nivea /niveum, meaning snow white.
The company has since then expanded its product range to include hair care, powders, soap, shaving products, deodorants etc and the brand has established itself across the world. Some of its sub-brands include Body, Visage, Beauté, Sun, For Men, Hair Care, and Baby.